SARAH KERRUISH, MATT MAUDE
UK, USA, 2018
93 minutes, Color
In Person: Tom “Hersh” Hershenson, formerly handled PR at General Magic and is the current Vice-President for Brand at Reston-based GoCanvas
Before there was Mark Zuckerberg or Elon Musk, there was Marc Porat and his merry band of techies dedicating every waking hour to achieving the seemingly impossible. Created as an offshoot of Apple following the meteoric rise of the Macintosh, Porat's General Magic was tasked with changing the world—and the device to do it was a handheld, touch-screen computer that was always connected to a radical thing called the Internet. Sound familiar? This endearing documentary basks in unseen archival footage of a bygone era when idyllic coders voluntarily bunked in offices overnight. Yet, as the insurmountable hype built, General Magic faced unforeseen obstacles and the tragic truth that maybe it was ahead of its time. Featuring dozens of interviews with those who lived it, including Joanna Hoffman and Tony Fadell, General Magic is a delightful ode to the pioneers of our time. —Palm Springs International Film Festival
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